celebrate hmong
Founded by Renee Ya, Celebrate Hmong is a movement that focuses on the collective success and potential of the Hmong community by shining a light on content creators and artists who perpetually enrich the modern Hmong culture.
Website: https://www.celebratehmong.com/
Role: Freelance Graphic Designer
Objective: Refresh Hmodern Hmong’s logo into a minimalistic logo with new name, Celebrate Hmong.
inspiration
Hmodern Hmong’s logo is inspired by a specific pendant commonly found on Hmong necklaces known as xauv (sow) that is worn with traditional Hmong clothing.
out with the old, in with the new
To give it a modern makeover, the pendant element from the original logo was simplified to remove unnecessary elements to avoid distractions, especially when scaled small. Then it was used to clip out the eclipse to give it a negative space and airy feel, transforming the silhouette into a focal piece when used against various colored backgrounds. The typeface used to display the identity name, Celebrate Hmong, comes from the Montserrat family that helps unify and define the minimalistic modern look.
